Scrunch AI vs Profound on published allowances and trial terms

The unusual thing about this pairing

Most comparisons in AI visibility tooling founder on the same problem: one or both vendors will not tell you what anything costs, so the writer either guesses or waffles. Scrunch AI and Profound both publish prices, and — more unusually — both publish what those prices include. That means this page can be settled on arithmetic, and the arithmetic is not ambiguous.

Scrunch's pricing page, fetched on 3 September 2026, lists Starter at $250 per month billed annually or $300 month-to-month, carrying three user licenses, 350 custom prompts, 1,000 industry prompts, three personas and five page audits. Growth is $417 annually or $500 month-to-month, with five licenses, 700 custom prompts, 2,500 industry prompts, five personas and ten page audits. Enterprise is custom and adds SAML and OIDC, an Enterprise Data API and a dedicated go-to-market team. The assistants named are ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta.

Profound's pricing page, fetched the same day, lists Starter at $99 per month billed yearly with 50 prompts tracked, ChatGPT only, one seat, one region, one language and 100 agent credits a month. Growth is $399 per month billed yearly with three answer engines, 100 prompts, 400 agent credits and three seats. Enterprise is custom, described as up to nine answer engines, and adds multiple companies tracked, SSO, SAML and SOC 2 compliance.

The row that decides it

Compare the second tiers, because they are priced within $20 of each other.

Scrunch Growth, $417 a month on annual billing: 700 custom prompts, 2,500 industry prompts, five seats, seven named assistants.

Profound Growth, $399 a month on annual billing: 100 prompts, three answer engines, three seats, one region, one language.

On the vendors' own published numbers, at effectively the same price, Scrunch states seven times the custom prompt allowance before the industry prompt pool is even counted, and it does not tier assistant coverage at all. There is no reading of those two pages on which Profound's Growth plan is the larger allowance.

We want to be careful about what that does and does not prove. A prompt is not a standardised unit across vendors; how often each one is sampled, across how many response generations, and how the results are aggregated all vary, and neither pricing page explains its sampling. It is entirely possible that a hundred Profound prompts are sampled far more intensively than seven hundred Scrunch ones, and that would change the value calculation completely. But that is a question you have to ask on a call, and until a vendor answers it, the published numbers are the only evidence anyone has. On the published numbers, Scrunch is the larger purchase at the same price.

Where Profound genuinely wins

Two places, and both are real.

The first is the floor. Profound's $99 Starter has no equivalent on Scrunch's page, where the cheapest published route in is $250 a month on an annual commitment or $300 monthly. For a small team, a solo founder, or anyone testing whether AI visibility monitoring is worth a budget line at all, $99 against $250 is not a rounding difference. Profound's Starter is narrow — fifty prompts, ChatGPT only, one seat, one region — but it exists, and Scrunch has published nothing at that level.

The second is the security posture at the top. Profound's Enterprise tier names SOC 2 compliance explicitly alongside SSO and SAML. Scrunch's Enterprise names SAML and OIDC and an Enterprise Data API but no compliance certification on the pricing page. If your purchase will pass through a security questionnaire, a named certification on a public page shortens a conversation that otherwise takes weeks. That is not a small operational advantage even when the underlying products are similar.

Profound also meters something Scrunch does not: agent credits, a hundred a month on Starter and four hundred on Growth. Scrunch meters personas and page audits instead. Those two choices tell you what each vendor thinks the product is for — Profound is metering work done on your behalf, Scrunch is metering the number of buyer viewpoints and pages you can analyse. Neither page publishes enough to compare their value, and we are not going to pretend otherwise.

The trial, and why it decides more evaluations than it should

Scrunch publishes complete trial terms: seven days of the Starter plan, instant signup, no credit card, and the full allowance — 350 custom prompts, three personas, five page audits, three user licenses. You can plan around that. You know before you start what you will be able to see and how long you have.

Profound's Growth plan carries a free-trial button. The pricing page does not state the length, the limits, or whether a card is required.

In a category where the only meaningful evaluation is against your own brand and your own prompts, this is a bigger practical difference than most feature rows. A seven-day full-allowance trial with no card is enough to load a real prompt set and see whether the numbers are plausible. An unspecified trial requires an email exchange before you know whether it is worth starting.

Seven days is also short, and worth naming as a limitation of Scrunch's offer rather than an unqualified win. AI visibility measurements move slowly and a week gives you a snapshot rather than a trend. What it does give you is a look at the real instrument, at full allowance, which is more than most of this category offers.

Geography, which is easy to miss

Profound's published self-serve tiers each state one region and one language. Regions become custom only on Enterprise. If you sell into three markets, both of Profound's purchasable plans have a ceiling you will hit immediately, and clearing it means a sales conversation.

Scrunch's pricing page does not state a geographic limit against its published tiers. That is not a promise of unlimited coverage — silence on a pricing page is silence, not a commitment — but it does mean the multi-market team hits a documented wall on one side of this comparison and an open question on the other. Ask during the seven-day trial.

Industry prompts and custom prompts are not the same thing

Scrunch publishes two prompt numbers per tier and the difference between them is easy to skim past. Starter carries 350 custom prompts and 1,000 industry prompts; Growth carries 700 and 2,500.

Custom prompts are the ones you write — the specific questions you believe your buyers ask, in the words they use. Industry prompts are supplied rather than authored. Both are useful, and they answer different questions. The custom set tells you how you perform on the queries you have decided matter. The supplied set tells you how you perform across a category you did not define, which is where most brands find the gaps they did not know about.

For a like-for-like comparison against Profound's numbers, the custom figure is the one to use, because Profound's prompts are prompts you configure. That still leaves 350 against 50 on the entry tiers and 700 against 100 on the second tiers. The industry pool is then additional coverage on Scrunch's side that has no equivalent line on Profound's page at all.

Two cautions. First, a large supplied prompt pool is only valuable if the prompts are relevant to your category, and neither the pricing page nor any outside observer can tell you whether Scrunch's industry set covers yours well. Ask to see it during the trial. Second, page audits — five on Starter, ten on Growth — are a much smaller number than the prompt counts and may be the real constraint if your remediation work is page-by-page. A plan with 700 prompts and ten audits is telling you where you are weak far faster than it is helping you fix it.

What both pages leave out

Neither vendor publishes its sampling method, and it is the single most important undisclosed variable in this comparison. A prompt tracked once a week and a prompt tracked daily across five response generations are different products sold under the same word. Because AI assistants return different answers to the same question on different runs, the number of samples behind a reported figure determines whether that figure means anything at all. Ask both vendors, in writing, how often each prompt is run and how many generations are aggregated into a reported score.

Neither publishes what happens after the measurement either. Scrunch's page audits and Profound's agent credits both gesture at work being done, and neither page says what that work produces or how it is reviewed before it reaches your site. That is the question worth pressing on a call, because it is where the difference between a report and an outcome lives.

The verdict

If your prompt set runs into the hundreds, if you need more than three seats, or if you want to evaluate the real product before paying, Scrunch AI is the stronger purchase on published information, and at the second tier it is not close.

If your budget cannot reach $250 a month, if ChatGPT is the only assistant you care about, or if SOC 2 on a public page is what your security review will ask for, Profound is the one to look at, and its $99 floor has no counterpart on Scrunch's page.

If you need several distinct brands tracked, neither published page covers you. Profound puts multiple companies behind Enterprise, and Scrunch's personas are viewpoints within an account rather than separate brands. That requirement takes both of these into a sales conversation, and it is worth knowing that before you start one.

Related reading: Profound vs Peec covers Profound against a vendor that publishes no prices at all, Promptwatch vs Athena covers the credit-metered alternative, and Otterly vs Promptwatch covers the same allowance question at a much lower price point.